local favorites

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local favorites ☆

Beauty & Wellness

CAP Beauty is a clean beauty and wellness boutique founded in 2015 by New Yorkers Kerrilynn Pamer and Cindy DiPrima. Located in the West Village, the shop is known for its curated selection of natural skincare, ingestibles, and holistic self-care essentials rooted in the belief that “beauty is wellness.” Beyond retail, CAP Beauty fosters community through wellness events, educational content, and a commitment to making plant-based living more accessible and joyful for their neighborhood and beyond.

Luv Scrub is a modern take on a centuries-old West African bathing tradition. Founded by Carla Nelson, a Ghanaian-American entrepreneur, the brand reintroduces the mesh body exfoliator as a self-care essential—durable, sustainable, and far more effective than your average loofah.
Inspired by childhood memories and cultural pride, Carla created Luv Scrub to share a ritual that’s both personal and ancestral. It’s not just about exfoliating—it's about honoring where you come from, and feeling good in the skin you’re in.

Ceremonia hair care products including Aceite de Moska oil, Papaya Scalp Scrub, Mascarilla Guava for Damage Repair, and Guava Leave-In Conditioner.

Ceremonia is a modern hair care brand rooted in Latinx heritage, clean ingredients, and intentional ritual. Founded by Babba Rivera, a Swedish-Latinx entrepreneur, Ceremonia celebrates the power of ancestral traditions with a contemporary approach—offering products that honor scalp health, natural textures, and cultural pride.
Babba created Ceremonia to fill a gap in the clean beauty space, representing Latinx consumers with authenticity and care. Her mission is as much about wellness as it is about identity—amplifying culture through every bottle, every scent, and every story.

Absolute New York is a beauty brand founded in 2013 by John Kim and Beronicka Kim. Headquartered in Port Washington, New York, the brand offers a diverse range of cosmetics, skincare, tools, and accessories. Inspired by the vibrancy and diversity of New York City, Absolute New York aims to provide innovative, high-quality products that cater to individuals seeking to express their unique beauty.

Three skincare products on clear acrylic stands; a facial mist, body tonic, and facial serum.

Founded by Aba Gyepi-Garbrah, a certified aromatherapist, Aba Love Apothecary offers all-natural serums and body oils for both men and women. The brand takes a holistic approach to skincare, with plant-based botanical products.
Based in New York, Aba herself also hosts workshops for businesses or individuals who are interested in learning more about aromatherapy.

Hand holding Chillhouse Chill Tips box with colorful nail art features, including 24 nails, dual file/buffer, cuticle stick, and nail glue. Design shown is Study Hall.

Chillhouse is a modern self-care brand and destination redefining the wellness space with a playful, elevated twist. Founded by Cyndi Ramirez-Fulton, a Colombian-American entrepreneur and tastemaker, Chillhouse began as a trendy NYC café-meets-spa offering manicures, massages, and matcha—and has since evolved into a full lifestyle brand.
Cyndi launched Chillhouse to make self-care feel less clinical and more cultural—accessible, stylish, and part of everyday life. From its iconic press-on nails to soothing body products, Chillhouse invites you to "chill at home or IRL."

Hyper Daily SPF 50 sunscreen bottle on orange background.

Hyper Skin is a results-driven skincare brand focused on treating hyperpigmentation and celebrating skin of color. Founded by Desiree Verdejo, a former beauty boutique owner and NYC native, Hyper Skin was born out of frustration with the lack of effective, inclusive skincare solutions on the market.
Rooted in clinical efficacy and cultural awareness, Hyper Skin’s hero product—the Hyper Even Serum—quickly gained cult status for its powerful yet gentle approach to dark spots. Desiree’s mission is clear: to create skincare that centers diverse skin tones without compromise.

Tin of Golde Pure Matcha green tea powder on a white background

Golde is a Brooklyn-born wellness brand that blends superfoods with culture, accessibility, and joy. Co-founded by Trinity Mouzon Wofford, the youngest Black woman to launch a brand at Sephora, Golde is known for its vibrant, feel-good approach to health.
Their Pure Matcha—sourced from Japan—is one of the brand’s hero products, offering clean energy and antioxidants without the crash. Golde makes wellness easy to love, and even easier to sip.

Founder Story

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